May 7, 2014, 12:25 PM EDT
The agreement from 2021 through 2032 is valued at $7.65 billion, plus a $100 million signing bonus for the promotion of Olympism and Olympic values between 2015 and 2020. More details are here.
“This agreement is excellent news for the entire Olympic Movement as it helps to ensure its financial security in the long term, in particular future host cities of the Olympic Games, the athletes of the 204 National Olympic Committees and the International Sports Federations,” International Olympic Committee President Thomas Bach said. “The IOC has worked in close partnership with NBC for many decades, and we are thrilled we will continue to work with them through to 2032. NBC’s expertise in sports broadcasting, as well as their passion for the Olympic values, will mean we shall be able continue to offer first-class broadcast coverage of the Olympic Games to the widest possible American audience for many years to come.”
NBCU previously acquired the rights to all Olympics through 2020 in 2011. It has broadcast every Winter Olympics since 2002 and every Summer Olympics since 1988. By 2032, NBCU will have covered a total of 23 editions of the Olympic Games, since its first broadcast of the Tokyo 1964 Summer Games.
“This is one of the most important days in the history of NBCUniversal,” NBCUniversal CEO Steve Burke said. “The Olympics are part of the fabric of our company, and we couldn’t be more excited that today’s announcement guarantees that this massively popular and profitable programming will continue to air every two years on the broadcast, cable, digital and mobile platforms of NBCUniversal for the next two decades. No event brings families together like the Olympics, and no-one in media is more accomplished or better equipped to tell the athletes’ stories than NBC Sports. I want to thank the IOC for their faith in us, as well as Sports Group Chairman Mark Lazarus and NBC Olympics President Gary Zenkel, whose leadership was invaluable in bringing this deal to fruition.”
The next Olympics will be in Rio de Janeiro, Brazil, in 2016; Pyeongchang, South Korea, in 2018 and Tokyo in 2020. The 2022 Winter Olympics will be awarded to a host city in 2015.
“The Olympics are the world’s greatest cultural and athletic event, and presenting them to the American audience is an honor and privilege for our entire company,” Comcast Corporation Chairman and CEO Brian Roberts said. “Our long-term commitment to and investment in the Olympic Movement are a reflection of our belief in the future of broadcast television, as well as our confidence that our partners at the IOC will continue to deliver great Games and that the Olympics will remain the world’s premier sports event. All of us at Comcast NBCUniversal are extremely proud that we have been entrusted to be the U.S. home for nine more Olympics, and we look forward to using all of our resources to continue our tradition of ground-breaking Olympic coverage.”
The U.S., which hasn’t hosted an Olympics since the 2002 Salt Lake City Winter Games, could bid for the 2024 Summer Olympics.
“We are thrilled that we will be working side by side with NBC for the next 18 years,” USOC CEO Scott Blackmun said. “This is a good day for American Olympic athletes and hopefuls. NBC’s demonstrated ability not only to broadcast the Olympic Games, but to tell the stories of our athletes in a way that makes our nation proud, makes them an ideal partner. We feel very fortunate that they want to make a long-term commitment to the Olympic Movement.”
Oct 20, 2014, 2:52 PM EDT
A look back at the greatest head-to-head duel in track and field history.
Oct 20, 2014, 1:18 PM EDT
Olympic champion hasn’t retired from Nordic combined, either.
Oct 20, 2014, 11:06 AM EDT
“Morning joggers helped us and also guided us to the nearest metro station.”
Oct 20, 2014, 10:54 AM EDT
How fast would they have to traverse the Bernabeu to have Olympic 100m final speed?
Oct 20, 2014, 9:45 AM EDT
Olympic downhill champion told German magazine she has good days and bad days.
Oct 20, 2014, 9:30 AM EDT
Ohno said he went into “full warrior mode” in Hawaii.
Oct 20, 2014, 9:06 AM EDT
Two-time Olympian held U.S. mile record until 2007.
Oct 20, 2014, 8:54 AM EDT
U.S. Embassy scale had air pollution level at “hazardous.”
Oct 20, 2014, 8:37 AM EDT
Shamil Tarpischev, Russian tennis president, is also a longtime IOC member.
Oct 19, 2014, 10:30 AM EDT
How top Americans, Austrian going for history will be affected this World Cup season.
Oct 17, 2014, 2:50 PM EDT
Two-time Olympic halfpipe champion won’t be competing, though.
Oct 17, 2014, 10:54 AM EDT
Top U.S. skaters are incorporating new rule into their programs this season.
Oct 17, 2014, 9:41 AM EDT
Runner faces up to 15 years in prison.
Oct 17, 2014, 6:48 AM EDT
Gatlin’s inclusion on previous 10-man nomination list drew criticism.
Oct 16, 2014, 4:34 PM EDT
Olympic silver medalist has an interesting post-skeleton bucket list.
Oct 16, 2014, 11:24 AM EDT
Biles recalls bee tale, talks of specific vault upgrade, uneven bars hatred.
Oct 16, 2014, 7:45 AM EDT
Three-time Olympic medalist previously said he was taking a break.
Oct 15, 2014, 2:44 PM EDT
Biles talks about the bee and what’s next.
Oct 15, 2014, 12:10 PM EDT
Erik Nieman, 15, flew from Arkansas to Charlotte for a special training session.
Oct 15, 2014, 10:12 AM EDT
U.S. champion makes her Grand Prix season debut at Skate America next week.
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