May 7, 2014, 12:25 PM EDT
The agreement from 2021 through 2032 is valued at $7.65 billion, plus a $100 million signing bonus for the promotion of Olympism and Olympic values between 2015 and 2020. More details are here.
“This agreement is excellent news for the entire Olympic Movement as it helps to ensure its financial security in the long term, in particular future host cities of the Olympic Games, the athletes of the 204 National Olympic Committees and the International Sports Federations,” International Olympic Committee President Thomas Bach said. “The IOC has worked in close partnership with NBC for many decades, and we are thrilled we will continue to work with them through to 2032. NBC’s expertise in sports broadcasting, as well as their passion for the Olympic values, will mean we shall be able continue to offer first-class broadcast coverage of the Olympic Games to the widest possible American audience for many years to come.”
NBCU previously acquired the rights to all Olympics through 2020 in 2011. It has broadcast every Winter Olympics since 2002 and every Summer Olympics since 1988. By 2032, NBCU will have covered a total of 23 editions of the Olympic Games, since its first broadcast of the Tokyo 1964 Summer Games.
“This is one of the most important days in the history of NBCUniversal,” NBCUniversal CEO Steve Burke said. “The Olympics are part of the fabric of our company, and we couldn’t be more excited that today’s announcement guarantees that this massively popular and profitable programming will continue to air every two years on the broadcast, cable, digital and mobile platforms of NBCUniversal for the next two decades. No event brings families together like the Olympics, and no-one in media is more accomplished or better equipped to tell the athletes’ stories than NBC Sports. I want to thank the IOC for their faith in us, as well as Sports Group Chairman Mark Lazarus and NBC Olympics President Gary Zenkel, whose leadership was invaluable in bringing this deal to fruition.”
The next Olympics will be in Rio de Janeiro, Brazil, in 2016; Pyeongchang, South Korea, in 2018 and Tokyo in 2020. The 2022 Winter Olympics will be awarded to a host city in 2015.
“The Olympics are the world’s greatest cultural and athletic event, and presenting them to the American audience is an honor and privilege for our entire company,” Comcast Corporation Chairman and CEO Brian Roberts said. “Our long-term commitment to and investment in the Olympic Movement are a reflection of our belief in the future of broadcast television, as well as our confidence that our partners at the IOC will continue to deliver great Games and that the Olympics will remain the world’s premier sports event. All of us at Comcast NBCUniversal are extremely proud that we have been entrusted to be the U.S. home for nine more Olympics, and we look forward to using all of our resources to continue our tradition of ground-breaking Olympic coverage.”
The U.S., which hasn’t hosted an Olympics since the 2002 Salt Lake City Winter Games, could bid for the 2024 Summer Olympics.
“We are thrilled that we will be working side by side with NBC for the next 18 years,” USOC CEO Scott Blackmun said. “This is a good day for American Olympic athletes and hopefuls. NBC’s demonstrated ability not only to broadcast the Olympic Games, but to tell the stories of our athletes in a way that makes our nation proud, makes them an ideal partner. We feel very fortunate that they want to make a long-term commitment to the Olympic Movement.”
Apr 20, 2015, 3:14 PM EDT
“To become one of greatest gymnasts of all time, you have to have a little bit more.”
Apr 20, 2015, 3:10 PM EDT
The top U.S. finisher was an Olympian in fourth.
Apr 20, 2015, 10:05 AM EDT
Bolt picked two sprinters across history he would like to race against.
Apr 20, 2015, 9:27 AM EDT
Leveaux details his claim in an upcoming autobiography.
Apr 20, 2015, 9:17 AM EDT
Not even Michael Phelps has attempted this.
Apr 18, 2015, 10:03 PM EDT
Katie Ledecky also flirted with a world record.
Apr 18, 2015, 10:17 AM EDT
The U.S. appears to have a better shot in the women’s race.
Apr 18, 2015, 9:09 AM EDT
Phelps has raced against a record-breaking woman before.
Apr 17, 2015, 8:35 PM EDT
“I’m like, Michael, 2016, Rio, 50 free, 100 free, just a relay.”
Apr 17, 2015, 3:06 PM EDT
The finals are at 9 p.m. ET on Universal Sports.
Apr 17, 2015, 11:03 AM EDT
Plushenko wants to compete in a fifth Olympics in 2018.
Apr 17, 2015, 10:29 AM EDT
It took organizers about 20 minutes to figure out what happened Sunday.
Apr 17, 2015, 9:09 AM EDT
“It doesn’t seem like she has served a ban.”
Apr 17, 2015, 8:42 AM EDT
Phelps outdueled Ryan Lochte, but he was slower than last year.
Apr 16, 2015, 3:16 PM EDT
If Phelps is added by FINA, the U.S. might be able to try for podium sweeps at the World Championships.
Apr 16, 2015, 3:15 PM EDT
Phelps and Ryan Lochte appear headed for a showdown Thursday night.
Apr 16, 2015, 11:45 AM EDT
Canada has a shot to qualify for its first Olympics since 2000.
Apr 16, 2015, 11:04 AM EDT
“There is no legitimate case for nationality change,” a British official said.
Apr 16, 2015, 10:03 AM EDT
See Eugene’s bid video for 2019 that failed to get a taste of what Worlds will be like in the U.S.
Apr 15, 2015, 6:50 PM EDT
The gold-medal game will be live on NBCSN.
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