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Team USA Olympic Opening Ceremony uniforms unveiled

Jan 23, 2014, 8:34 AM EDT

The U.S. Olympic Team Opening Ceremony uniform cardigans are a patchwork design of stars, stripes and Olympic rings.

The Ralph Lauren outfits — made-in-the-USA kits of wool carted from Oregon, spun in Pennsylvania and North Carolina and knit in California, according to USA Today — were debuted on TODAY on Thursday by Olympic curlers Jared Zezel and Jessica Schultz.

The 2012 Olympic uniforms made by Ralph Lauren generated headlines for being mostly made in China.

“We’ve learned a lot,” David Lauren, executive vice president of global advertising, marketing and communications, told USA Today. “This is an important issue for many Americans and one we have fully embraced, and we want to continue to lead the way and find all kinds of vendors who can produce amazing products made in America.”

More than 40 domestic partners helped manufacture the uniforms.

“What I really enjoy when [I] look at it is I can see the patriotic spirit,” U.S. hockey player Julie Chu said, according to USA Today. “When everyone’s wearing it together, it makes a bold statement.”

Here are the prices for the apparel — cardigan emblazoned with stars ($598), cream cotton turtleneck sweater ($245), slim-fitting white fleece athletic pants bearing the “Team USA” label ($165), black leather boots with bright red laces ($395), a cotton belt accented with American graphics ($75) and a reindeer hat ($95).

All of the proceeds go to the U.S. Olympic Committee.

Have a look at the #TeamUSA Opening Ceremony Parade Uniform from @ralphlauren 🇺🇸

A photo posted by Meryl Davis (@meryledavis) on

U.S. Olympic Team roster so far

  1. macjacmccoy - Jan 23, 2014 at 10:33 AM

    Nothing says nations coming together in peace, understanding, and acceptance as team USA wearing boots and laces made famous by Skinheads.

  2. edpeters101 - Jan 23, 2014 at 12:04 PM

    Like a teacher out of work: No Class!

  3. wethog66 - Jan 23, 2014 at 12:42 PM


    Is the US Olympic team walking into the opening ceremonies or a bad christmas sweater party?

    This outfit is right up there with those horrible outfits the US Ryder Cup team wore back in ’99 (that makes me feel old).

  4. rockthered1286 - Jan 23, 2014 at 1:53 PM

    $1500 for the full set. What better way to get Americans on board with Olympic gear than to sell it for an ungodly amount of money that the bulk of Americans cannot afford?

    • JB (the original) - Jan 23, 2014 at 3:08 PM

      Doesn’t matter what they charge, no one’s going to buy them. Two years down the road there’ll either be a mysterious warehouse fire or some impoverished nation will be grousing about ‘who the !@#$! would think we’d want this crap; we’re poor not effing blind!’

    • gmk17 - Jan 23, 2014 at 3:36 PM

      How much just for the hat?. It’s the only thing i like.

  5. JB (the original) - Jan 23, 2014 at 6:09 PM

    Oh man, I guess those cardigans really may have been knitted up by someone’s old aunt Nellie; Check out the flag behind the athletes—it only has 48 stars (Alaska became the 49th state in 1959).

  6. expogirl11 - Jan 23, 2014 at 6:49 PM

    Not to bad but bad enough. What is it with white? I can see dark blue pants with while writing of 2014 and red and white tops. Red for the men and white for the women. White get dirty to easy. But the outfits had been made, even if had the money I would not buy it. Ralph could come up with a better design. Wonder why they did not let the athletics or the American people decide on what looks good.

  7. hardkor07mn - Jan 23, 2014 at 7:26 PM

    Omg those sweaters look like something my dog leaves on the lawn. Yuck

  8. mogogo1 - Jan 24, 2014 at 12:41 PM

    Sweater is WAY too subtle. Stars, stripes, multiple flags, USA, Polo logo, year, and Olympic rings simply aren’t enough. Where’s the eagle? Mt. Rushmore? The Liberty Bell? PLENTY of room on there for more stuff.

  9. cspsrbums - Jan 25, 2014 at 12:08 AM

    Finally made in America. Last time they were made in China or some other country

  10. hbb49499 - Feb 7, 2014 at 11:20 PM

    It’s final knit phase of the uniform is manufactured in a factory owned by the Parks, immigrants of South Korea. At least no one will complain since its made in the USA.

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