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U.S. Snowboarding unveils ‘heirloom hippie’ Sochi Olympic uniforms (photos)

Dec 4, 2013, 12:57 PM EDT

Burton revealed its patchwork designs for the U.S. Olympic Snowboard Team on Tuesday.

“We’re really proud that the 2014 uniform builds on Burton’s legacy of creating fun, unconventional designs that stray from the formal, traditional look of most uniforms,” said Greg Dacyshyn, Chief Creative Officer at Burton Snowboards, in a press release. “The vintage quilt and flag print of the jacket combined with the corduroy pants give the uniform a ‘heirloom hippie’ vibe that lines up with snowboarding’s laid-back culture while paying respect to America’s longstanding creative heritage. It will stand out in Sochi for sure.”

The manufacturer partnered with the U.S. Ski and Snowboard Association for the third straight Olympics to make team uniforms.

This year’s uniforms include a patchwork quilt design with American flags. Burton said it found the original patchwork quilt at an antique fair and then made a replica design, weatherproofed, of course.

Here are images of the uniforms from PR Newswire:




Here’s what the U.S. wore in 2010:

source: Getty Images

Getty Images

Here’s what Canada’s wearing in Sochi:

Photos: U.S. Olympic uniforms made by Ralph Lauren (photos)

  1. doctorrustbelt - Dec 4, 2013 at 1:36 PM


    I like Burton’s design.

    2010 design was the best.

    A little more GOLD in that design will make the 2014 design pop!!!

  2. lilgurgi - Dec 4, 2013 at 2:34 PM

    As a fan of clowns, I guess it’s okay. Reminds me of an old Emmett Kelly outfit. However when comparing to Canada, the US definitely went in a “different” direction. I wonder what the other countries will be doing.

  3. mogogo1 - Dec 4, 2013 at 2:56 PM

    I liked the 2010 version. This one is a little too “found it in the dumpster outside the thrift store.”. Canada’s is sharp.

  4. doctorrustbelt - Dec 5, 2013 at 6:39 AM

    This new uniform should look less offensive underneath a Sochi Olympic bib.

    That is part of the reason the 2010 uniform looks so good.

  5. chick689 - Dec 17, 2013 at 7:02 PM

    Reblogged this on chick689.

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