Jul 1, 2013, 8:55 AM EST
Virgin Media released its latest ad campaign featuring Usain Bolt on Monday. In two commercials, Bolt takes to lifting weights and sprinting against less-than-stellar competition.
In the first ad, Bolt races a shorter, stockier man on a track while carrying a movie reel, aimed to show the speed of Virgin’s fiber-optic broadband network.
Virgin founder Richard Branson fires the starter’s gun.
Of course, Bolt wins the race, and then he joins a couple sitting on a couch watching TV.
In the second ad, Bolt and his competitor are tasked with lifting a bar with two people sitting on each side. Bolt is shown making the lift (with ease!) and then sitting down to a massage and pedicure. Branson is showing sipping from a cup and watching a model train.
Bolt hasn’t made it look that easy this season, barely beating a compatriot in the Cayman Islands and losing to Justin Gatlin in Rome. He’s set to defend his world 200-meter title in August and try to regain his 100-meter title lost when he false started out of the 2011 Daegu worlds final.
Nov 22, 2014, 9:05 AM EST
“i just don’t want to puke,” Wagner said.
Nov 21, 2014, 3:10 PM EST
This year’s winners came from unprecedented nations and events.
Nov 21, 2014, 2:24 PM EST
Wagner could match a Michelle Kwan feat at the French event.
Nov 21, 2014, 8:59 AM EST
“Unbroken” film about Olympian and World War II hero comes out on Christmas.
Nov 20, 2014, 5:34 PM EST
Young Dmitry Melnichenko lost the match, then lost his cool.
Nov 20, 2014, 4:57 PM EST
Olympic ski slopestyle champion uses a chainsaw every day.
Nov 20, 2014, 3:03 PM EST
Vito thought he had what it took to make the Olympic team, but judges didn’t see it the same way.
Nov 19, 2014, 11:30 PM EST
Olympic champion could face the only woman who beat her in the quarterfinals.
Nov 19, 2014, 8:25 PM EST
“I don’t really want to race unless I have a shot at winning.”
Nov 19, 2014, 1:40 PM EST
Her name could be “erased from the list of participants,” IOC president said.
Nov 19, 2014, 11:29 AM EST
Eight stadium events will have morning finals, a first for Olympic track and field since 1988.
Nov 18, 2014, 4:11 PM EST
The IOC will vote on 40 proposed changes to the Olympics in December.
Nov 18, 2014, 4:01 PM EST
Also, Natalie Coughlin said she reached out to Phelps.
Nov 18, 2014, 3:52 PM EST
Four years ago, Michael Phelps’ coach said Lochte was the world’s best swimmer.
Nov 18, 2014, 9:23 AM EST
U.S. has never hosted the World Outdoor Track and Field Championships.
Nov 17, 2014, 4:35 PM EST
Olympic silver medalist’s partner in London was April Ross, who is now with Kerri Walsh Jennings.
Nov 17, 2014, 4:18 PM EST
Both could make history at Rio Olympics.
Nov 17, 2014, 1:42 PM EST
Miller hopes to return one week before the one storied race he has never won.
Nov 17, 2014, 1:16 PM EST
Swede being inducted into Hall of Fame authored one of the iconic Olympic moments in 1994.
Nov 16, 2014, 8:57 AM EST
Sister of New York Jets center was competing in her first World Championships.
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