Jul 1, 2013, 8:55 AM EDT
Virgin Media released its latest ad campaign featuring Usain Bolt on Monday. In two commercials, Bolt takes to lifting weights and sprinting against less-than-stellar competition.
In the first ad, Bolt races a shorter, stockier man on a track while carrying a movie reel, aimed to show the speed of Virgin’s fiber-optic broadband network.
Virgin founder Richard Branson fires the starter’s gun.
Of course, Bolt wins the race, and then he joins a couple sitting on a couch watching TV.
In the second ad, Bolt and his competitor are tasked with lifting a bar with two people sitting on each side. Bolt is shown making the lift (with ease!) and then sitting down to a massage and pedicure. Branson is showing sipping from a cup and watching a model train.
Bolt hasn’t made it look that easy this season, barely beating a compatriot in the Cayman Islands and losing to Justin Gatlin in Rome. He’s set to defend his world 200-meter title in August and try to regain his 100-meter title lost when he false started out of the 2011 Daegu worlds final.
Oct 1, 2014, 5:24 PM EDT
Video of bizarre scene during medal ceremony.
Oct 1, 2014, 4:54 PM EDT
Almaty, Kazakhstan and Beijing are the two remaining finalists.
Oct 1, 2014, 4:15 PM EDT
Marathon world record smasher reportedly already has 2015 plans.
Oct 1, 2014, 4:00 PM EDT
Game will be played in South Korea with more than a gold medal at stake.
Oct 1, 2014, 1:03 PM EDT
Trankov’s shoudler injury cited in withdrawing.
Oct 1, 2014, 11:38 AM EDT
Olympic team champion trained with her hip and thigh taped Wednesday.
Oct 1, 2014, 11:17 AM EDT
Vonn strapped on skis in Austria, preparing for her World Cup return later this fall.
Oct 1, 2014, 10:49 AM EDT
Sprinter discusses Usain Bolt, reflects on 2014 and looks ahead to 2015.
Sep 30, 2014, 4:18 PM EDT
The 22-time Olympic medalist was pulled over in Maryland overnight.
Sep 30, 2014, 4:07 PM EDT
U.S.’ previous biggest blowout was 70 points over Senegal.
Sep 30, 2014, 2:44 PM EDT
Competition for the U.S. begins Saturday.
Sep 30, 2014, 1:25 PM EDT
Summer and Winter Olympian previously said she was all but retired.
Sep 30, 2014, 11:35 AM EDT
Vancouver downhill champion expected to ski in Austria on Wednesday.
Sep 30, 2014, 11:02 AM EDT
Canadian joins long list of skaters sitting out this season.
Sep 30, 2014, 10:45 AM EDT
Hungarian matched her Monday output on Tuesday but lacked top competition.
Sep 30, 2014, 10:23 AM EDT
Olympic slalom champion also gave an update on her 2014-15 plans.
Sep 29, 2014, 1:16 PM EDT
Dennis Kimetto’s record-smashing win in Berlin brings the barrier into closer view.
Sep 29, 2014, 11:14 AM EDT
They call her the “Iron Lady” of swimming.
Sep 29, 2014, 10:51 AM EDT
ISU asks for synchronized skating and a new speed skating event for 2018.
Sep 29, 2014, 10:27 AM EDT
Plushenko received criticism for withdrawing at Sochi Olympics.
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