Jul 1, 2013, 8:55 AM EDT
Virgin Media released its latest ad campaign featuring Usain Bolt on Monday. In two commercials, Bolt takes to lifting weights and sprinting against less-than-stellar competition.
In the first ad, Bolt races a shorter, stockier man on a track while carrying a movie reel, aimed to show the speed of Virgin’s fiber-optic broadband network.
Virgin founder Richard Branson fires the starter’s gun.
Of course, Bolt wins the race, and then he joins a couple sitting on a couch watching TV.
In the second ad, Bolt and his competitor are tasked with lifting a bar with two people sitting on each side. Bolt is shown making the lift (with ease!) and then sitting down to a massage and pedicure. Branson is showing sipping from a cup and watching a model train.
Bolt hasn’t made it look that easy this season, barely beating a compatriot in the Cayman Islands and losing to Justin Gatlin in Rome. He’s set to defend his world 200-meter title in August and try to regain his 100-meter title lost when he false started out of the 2011 Daegu worlds final.
Aug 29, 2015, 11:35 AM EDT
Jamaica swept the relays.
Aug 29, 2015, 11:23 AM EDT
Eaton was competing in his first decathlon in more than two years and wore a cooling hood.
Aug 28, 2015, 1:05 PM EDT
“That feeling of wanting to crawl out of your skin.”
Aug 28, 2015, 12:42 PM EDT
“No chance for rematch,” a meet director said.
Aug 28, 2015, 11:13 AM EDT
Davis, the second youngest U.S. Olympic basketball player ever in 2012, played the fewest minutes for Team USA at the London Games.
Aug 28, 2015, 11:11 AM EDT
Jenner explains why the medal isn’t displayed.
Aug 28, 2015, 10:39 AM EDT
Ashton Eaton clocks a decathlon world record. The third fastest woman ever in the 200m. The U.S. was shut out of the medals in its best event.
Aug 28, 2015, 7:25 AM EDT
A CCTV cameraman presented Bolt with a red bracelet.
Aug 27, 2015, 12:22 PM EDT
Bolt previously said he would retire after the 2017 World Championships.
Aug 27, 2015, 11:53 AM EDT
“The rumor I’m trying to start right now is that Justin Gatlin paid him off.”
Aug 27, 2015, 11:52 AM EDT
Also, Allyson Felix broke a U.S. record for World Championships medals.
Aug 27, 2015, 11:51 AM EDT
Felix could try to race two individual events at the Rio Olympics.
Aug 27, 2015, 7:48 AM EDT
Justin Gatlin got the best of Usain Bolt in their only race before Gatlin’s doping ban.
Aug 27, 2015, 6:51 AM EDT
Pistorius could be out of prison in weeks.
Aug 26, 2015, 8:39 PM EDT
The first female Olympic ski jumper reinjured her right knee.
Aug 26, 2015, 2:14 PM EDT
Wylie went into sudden cardiac arrest on April 21 and was in a medically induced coma for two days.
Aug 26, 2015, 1:45 PM EDT
The Opening Ceremony conflicts with a PGA Tour event.
Aug 26, 2015, 11:04 AM EDT
A 10-year-old girl competed in Kazan earlier this month.
Aug 26, 2015, 10:28 AM EDT
Dodger Stadium and The Forum are potential venues.
Aug 26, 2015, 10:19 AM EDT
A two-time Olympic champion in the 200m moved into another runner’s lane during a semifinal.
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- Usain Bolt and Justin Gatlin’s first race together from 2005 (video) 0
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