Jul 1, 2013, 8:55 AM EST
Virgin Media released its latest ad campaign featuring Usain Bolt on Monday. In two commercials, Bolt takes to lifting weights and sprinting against less-than-stellar competition.
In the first ad, Bolt races a shorter, stockier man on a track while carrying a movie reel, aimed to show the speed of Virgin’s fiber-optic broadband network.
Virgin founder Richard Branson fires the starter’s gun.
Of course, Bolt wins the race, and then he joins a couple sitting on a couch watching TV.
In the second ad, Bolt and his competitor are tasked with lifting a bar with two people sitting on each side. Bolt is shown making the lift (with ease!) and then sitting down to a massage and pedicure. Branson is showing sipping from a cup and watching a model train.
Bolt hasn’t made it look that easy this season, barely beating a compatriot in the Cayman Islands and losing to Justin Gatlin in Rome. He’s set to defend his world 200-meter title in August and try to regain his 100-meter title lost when he false started out of the 2011 Daegu worlds final.
Mar 7, 2014, 3:28 PM EST
Full Day 1 recap of events in Sopot, Poland.
Mar 7, 2014, 2:15 PM EST
Ukraine official has said delegation may leave Sochi if Crimea situation escalates.
Mar 7, 2014, 1:52 PM EST
White House spokesman says case of beer will be delivered soon.
Mar 7, 2014, 1:39 PM EST
Races for World Cup crystal globes heat up in Sweden.
Mar 7, 2014, 11:52 AM EST
Zero Americans won medals in Sochi. Two made the podium in one day in Inzell.
Mar 7, 2014, 10:51 AM EST
Canada’s gold-medal goalie headed for Columbus, Ga.
Mar 7, 2014, 10:30 AM EST
Watch the ceremony from Fisht Stadium in Sochi.
Mar 7, 2014, 9:58 AM EST
Security guard, ex-girlfriend testify on fifth day of murder trial.
Mar 7, 2014, 9:49 AM EST
Same agency that confirmed Yuna Kim is dating a South Korean hockey player.
Mar 7, 2014, 6:59 AM EST
Lead singer rubbed blue substance on his face during their performance.
Mar 7, 2014, 6:31 AM EST
Ukraine athletes set to compete in Russia amid Crimea situation.
Mar 6, 2014, 6:43 PM EST
1984 and 1988 Olympic champion joins Arizona Cardinals staff.
Mar 6, 2014, 6:28 PM EST
Teemu Selanne’s socks among more than 50 items on display.
Mar 6, 2014, 6:10 PM EST
“They need skateboarding more than we need them.”
Mar 6, 2014, 5:31 PM EST
Tatyana McFadden eyes history in homecoming. Military vets share common sledge hockey bond. Model/Amazing Race contestant helps bring snowboading to Paralympics. Husband and wife team go for skiing gold. Former Austrian World Cup Alpiner learns to ski again.
Mar 6, 2014, 1:21 PM EST
New U.S. sprint star, world records watch, Jamaican back from failed drug test.
Mar 6, 2014, 11:33 AM EST
Austrian Olympic champion takes victory in Sweden.
Mar 6, 2014, 10:28 AM EST
Universal Sports has live online coverage all weekend.
Mar 6, 2014, 9:46 AM EST
Oscar Pistorius kneeled, cried, prayed while holding girlfriend, witness said.
Mar 5, 2014, 4:33 PM EST
Canadian women’s goalie practiced with the Oilers on Wednesday.
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