Jul 1, 2013, 8:55 AM EDT
Virgin Media released its latest ad campaign featuring Usain Bolt on Monday. In two commercials, Bolt takes to lifting weights and sprinting against less-than-stellar competition.
In the first ad, Bolt races a shorter, stockier man on a track while carrying a movie reel, aimed to show the speed of Virgin’s fiber-optic broadband network.
Virgin founder Richard Branson fires the starter’s gun.
Of course, Bolt wins the race, and then he joins a couple sitting on a couch watching TV.
In the second ad, Bolt and his competitor are tasked with lifting a bar with two people sitting on each side. Bolt is shown making the lift (with ease!) and then sitting down to a massage and pedicure. Branson is showing sipping from a cup and watching a model train.
Bolt hasn’t made it look that easy this season, barely beating a compatriot in the Cayman Islands and losing to Justin Gatlin in Rome. He’s set to defend his world 200-meter title in August and try to regain his 100-meter title lost when he false started out of the 2011 Daegu worlds final.
Apr 24, 2014, 5:57 PM EDT
Jones explains difficulty of returning to track workouts.
Apr 24, 2014, 3:15 PM EDT
Phelps is swimming competitively for the first time since the London Olympics.
Apr 24, 2014, 2:01 PM EDT
Olympic bronze medalist explains what President Obama told her about luge.
Apr 24, 2014, 12:42 PM EDT
2012 Olympic alternate announces college plans.
Apr 24, 2014, 9:11 AM EDT
Boston Marathon winner met Derek Jeter, David Ortiz.
Apr 23, 2014, 8:34 PM EDT
Lochte said he almost didn’t come back to swimming after knee injury.
Apr 23, 2014, 6:33 PM EDT
Phelps says he gained 30 pounds in retirement but has shed most of it in training.
Apr 23, 2014, 5:42 PM EDT
Phelps’ contract with Speedo ran out at the end of 2013 after a 12-year run.
Apr 23, 2014, 2:18 PM EDT
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Apr 23, 2014, 11:10 AM EDT
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Apr 22, 2014, 2:44 PM EDT
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Apr 22, 2014, 1:57 PM EDT
Americans’ tactic played small role in Keflezighi’s victory.
Apr 22, 2014, 10:39 AM EDT
Sochi figure skating analysts will be fashion experts at Churchill Downs.
Apr 22, 2014, 10:11 AM EDT
Ohno follows NFL wide receiver, celebrity chef in ambitious attempt.
Apr 22, 2014, 8:21 AM EDT
Johan Bruyneel guided Lance Armstrong’s teams for all seven stripped Tour de France wins.
Apr 21, 2014, 8:42 PM EDT
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Apr 21, 2014, 3:15 PM EDT
First U.S. man to win Boston Marathon since 1983.
Apr 21, 2014, 1:21 PM EDT
Meb Keflezighi made history on an emotional day at the 2014 Boston Marathon by becoming the first American man to win the race since 1983. Watch highlights of the 38-year-old Keflezighi’s victory here, courtesy of Universal Sports: Keflezighi reacts to his historic win and the emotion of winning one year after the Boston Marathon bombing,…
Apr 21, 2014, 11:54 AM EDT
Shalane Flanagan led early but was dropped around 21 miles.
Apr 21, 2014, 10:53 AM EDT
Paralympic champion prevails one month after winning silver in Sochi.
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