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Videos: Usain Bolt stars in new commercials for Virgin Media

Jul 1, 2013, 8:55 AM EDT

Usain Bolt AP

Virgin Media released its latest ad campaign featuring Usain Bolt on Monday. In two commercials, Bolt takes to lifting weights and sprinting against less-than-stellar competition.

In the first ad, Bolt races a shorter, stockier man on a track while carrying a movie reel, aimed to show the speed of Virgin’s fiber-optic broadband network.

Virgin founder Richard Branson fires the starter’s gun.

Of course, Bolt wins the race, and then he joins a couple sitting on a couch watching TV.

In the second ad, Bolt and his competitor are tasked with lifting a bar with two people sitting on each side. Bolt is shown making the lift (with ease!) and then sitting down to a massage and pedicure. Branson is showing sipping from a cup and watching a model train.

Bolt hasn’t made it look that easy this season, barely beating a compatriot in the Cayman Islands and losing to Justin Gatlin in Rome. He’s set to defend his world 200-meter title in August and try to regain his 100-meter title lost when he false started out of the 2011 Daegu worlds final.

Report: Yohan Blake update coming Tuesday

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