Jul 1, 2013, 8:55 AM EST
Virgin Media released its latest ad campaign featuring Usain Bolt on Monday. In two commercials, Bolt takes to lifting weights and sprinting against less-than-stellar competition.
In the first ad, Bolt races a shorter, stockier man on a track while carrying a movie reel, aimed to show the speed of Virgin’s fiber-optic broadband network.
Virgin founder Richard Branson fires the starter’s gun.
Of course, Bolt wins the race, and then he joins a couple sitting on a couch watching TV.
In the second ad, Bolt and his competitor are tasked with lifting a bar with two people sitting on each side. Bolt is shown making the lift (with ease!) and then sitting down to a massage and pedicure. Branson is showing sipping from a cup and watching a model train.
Bolt hasn’t made it look that easy this season, barely beating a compatriot in the Cayman Islands and losing to Justin Gatlin in Rome. He’s set to defend his world 200-meter title in August and try to regain his 100-meter title lost when he false started out of the 2011 Daegu worlds final.
Dec 18, 2014, 4:39 PM EST
“He was incredible at that, almost befriending you, and then he’d slip the knife in your back.”
Dec 18, 2014, 3:33 PM EST
Colbert had a memorable time at the 2010 Olympic speed skating oval and in an interview with Bob Costas in Vancouver.
Dec 18, 2014, 12:00 PM EST
Olympic champion tore an ankle ligament in November.
Dec 18, 2014, 11:14 AM EST
Vonn entered five races in Vancouver 2010. She may never do that again at a global championship.
Dec 17, 2014, 5:38 PM EST
Decision details Gay’s acquisition and use of performance-enhancing drugs.
Dec 17, 2014, 5:31 PM EST
Fukushima’s previous governor pitched the area to be part of Tokyo 2020, too.
Dec 17, 2014, 3:29 PM EST
A look at host nation medal contenders for Rio 2016.
Dec 17, 2014, 2:37 PM EST
“It is breach of privacy with malicious target to soil my name.”
Dec 17, 2014, 1:51 PM EST
Japanese teen says he wasn’t satisfied winning silver in Sochi.
Dec 17, 2014, 9:55 AM EST
History shows that’s quite an ambitious goal.
Dec 16, 2014, 7:12 PM EST
USOC could wait until February to announce its city.
Dec 16, 2014, 11:36 AM EST
Bacteria found next to the starting point for Rio Olympic sailing events.
Dec 16, 2014, 9:57 AM EST
South Korea’s most decorated LPGA Tour player would have a tough time qualifying for Rio 2016.
Dec 15, 2014, 1:51 PM EST
Two retired running backs could join a long list of NFL Olympians.
Dec 15, 2014, 1:38 PM EST
Roger Federer won the Swiss men’s award, in a year he didn’t win a Grand Slam, over a Slam winner and a two-time Sochi gold medalist.
Dec 15, 2014, 11:49 AM EST
The USOC is expected to announce if it will bid for the 2024 Olympics on Tuesday, and possibly name the city.
Dec 15, 2014, 11:06 AM EST
Thirteen finals will be in morning sessions.
Dec 15, 2014, 7:44 AM EST
Another challenger to a potential U.S. bid.
Dec 14, 2014, 8:39 PM EST
The meaning behind “Vinicius” and “Tom.”
Dec 14, 2014, 5:35 PM EST
Kenworthy got the best of his Sochi Olympic podium teammates.
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