Jul 1, 2013, 8:55 AM EDT
Virgin Media released its latest ad campaign featuring Usain Bolt on Monday. In two commercials, Bolt takes to lifting weights and sprinting against less-than-stellar competition.
In the first ad, Bolt races a shorter, stockier man on a track while carrying a movie reel, aimed to show the speed of Virgin’s fiber-optic broadband network.
Virgin founder Richard Branson fires the starter’s gun.
Of course, Bolt wins the race, and then he joins a couple sitting on a couch watching TV.
In the second ad, Bolt and his competitor are tasked with lifting a bar with two people sitting on each side. Bolt is shown making the lift (with ease!) and then sitting down to a massage and pedicure. Branson is showing sipping from a cup and watching a model train.
Bolt hasn’t made it look that easy this season, barely beating a compatriot in the Cayman Islands and losing to Justin Gatlin in Rome. He’s set to defend his world 200-meter title in August and try to regain his 100-meter title lost when he false started out of the 2011 Daegu worlds final.
Jul 31, 2014, 9:08 AM EDT
Boston Marathon winner Keflezighi returns to site of 2009 triumph.
Jul 31, 2014, 8:31 AM EDT
“After the Olympics I grew up,” Sotnikova told RIA Novosti.
Jul 30, 2014, 1:30 PM EDT
Michael Phelps, Ryan Lochte, Missy Franklin, Katie Ledecky slated for meet in Irvine, Calif., next week.
Jul 30, 2014, 11:42 AM EDT
Water main break sent up to 10 million gallons of water around campus.
Jul 30, 2014, 11:11 AM EDT
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Jul 30, 2014, 10:35 AM EDT
German track and field president said the jumper could gain a “catapult effect.”
Jul 30, 2014, 9:49 AM EDT
Every 2012 Olympian and 2013 World Championships team member is in the field.
Jul 29, 2014, 5:20 PM EDT
It became Xxx at a passport office, according to the BBC.
Jul 29, 2014, 4:35 PM EDT
Boston is one of four finalist cities for a potential U.S. bid for the 2024 Olympics.
Jul 29, 2014, 3:34 PM EDT
Officials hope to hold test event in late 2015 or early 2016.
Jul 29, 2014, 3:02 PM EDT
Olympic silver medalist speed skater hit his first two professional home runs.
Jul 29, 2014, 11:14 AM EDT
Prince Harry follows the Queen’s lead in Glasgow.
Jul 29, 2014, 10:41 AM EDT
Scottish player pulls off a “wedgie” celebration.
Jul 29, 2014, 10:02 AM EDT
Chika Amalaha may be stripped of her gold after becoming the youngest women’s weightlifting champion in Commonwealth Games history.
Jul 28, 2014, 8:55 PM EDT
Athletes found safe in Beaverton, Ore., after going missing in Eugene.
Jul 28, 2014, 11:01 AM EDT
Nanjing Games open Aug. 16.
Jul 28, 2014, 10:39 AM EDT
Retired Olympic champion took part in Korea Skating Union workshop, according to South Korean media.
Jul 28, 2014, 10:19 AM EDT
Lawrence won gold on the U.S. 4x400m relay team at the 2014 IAAF World Relays.
Jul 28, 2014, 9:32 AM EDT
Neymar played in 2012, but there’s a new obstacle that could keep him out of 2016.
Jul 27, 2014, 6:46 PM EDT
Kerri Walsh Jennings notched a milestone victory.
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