Jul 1, 2013, 8:55 AM EST
Virgin Media released its latest ad campaign featuring Usain Bolt on Monday. In two commercials, Bolt takes to lifting weights and sprinting against less-than-stellar competition.
In the first ad, Bolt races a shorter, stockier man on a track while carrying a movie reel, aimed to show the speed of Virgin’s fiber-optic broadband network.
Virgin founder Richard Branson fires the starter’s gun.
Of course, Bolt wins the race, and then he joins a couple sitting on a couch watching TV.
In the second ad, Bolt and his competitor are tasked with lifting a bar with two people sitting on each side. Bolt is shown making the lift (with ease!) and then sitting down to a massage and pedicure. Branson is showing sipping from a cup and watching a model train.
Bolt hasn’t made it look that easy this season, barely beating a compatriot in the Cayman Islands and losing to Justin Gatlin in Rome. He’s set to defend his world 200-meter title in August and try to regain his 100-meter title lost when he false started out of the 2011 Daegu worlds final.
Jan 29, 2015, 3:41 PM EST
Five women to watch, plus the schedule of events.
Jan 29, 2015, 3:37 PM EST
How to watch Lindsey Vonn, Mikaela Shiffrin and more go for gold in Colorado.
Jan 29, 2015, 9:32 AM EST
The relay will start in May 2016.
Jan 28, 2015, 3:23 PM EST
“I only did it to send a message,” shoveler said.
Jan 28, 2015, 2:02 PM EST
An Olympic legend helped convince him to come back, possibly for the 2018 Olympics.
Jan 27, 2015, 4:14 PM EST
Bowie may try to make the World Championships team in three individual events.
Jan 27, 2015, 2:37 PM EST
Once Usain Bolt’s top rival, the Jamaican is returning from a second major injury in as many years.
Jan 26, 2015, 2:41 PM EST
Armstrong touched on many topics in a BBC interview.
Jan 26, 2015, 10:58 AM EST
Could Hingis return to Olympic tennis, 20 years after her only Olympic appearance?
Jan 26, 2015, 8:41 AM EST
Park’s management agency cited “an illegal injection administered by a local doctor.”
Jan 25, 2015, 9:48 PM EST
Brown is the youngest U.S. men’s champion since 2004.
Jan 25, 2015, 7:35 PM EST
Instead, past Winter X Games champions prevailed in Aspen.
Jan 25, 2015, 3:00 PM EST
Jason Brown tries to become the youngest U.S. men’s champion since 2004.
Jan 25, 2015, 2:00 PM EST
An inside look at the skier’s comeback from two major knee surgeries.
Jan 25, 2015, 7:36 AM EST
Vonn captured victory No. 64 in St. Moritz, Switzerland.
Jan 24, 2015, 11:50 PM EST
Wagner becomes the oldest women’s champion since Michelle Kwan.
Jan 24, 2015, 9:15 PM EST
Kim outdueled the greatest snowboarder of all time.
Jan 24, 2015, 7:00 PM EST
Gracie Gold wants to deny history for Ashley Wagner.
Jan 24, 2015, 2:00 PM EST
Pairs free skate and free dance national titles to be awarded.
Jan 24, 2015, 6:23 AM EST
Vonn missed an opportunity to all but clinch the World Cup season downhill title.
- Lindsey Vonn, Mikaela Shiffrin lead World Alpine Skiing Championships women’s preview 0
- Rio 2016 Olympic torch relay details announced 0
- K.C. Boutiette returns to World Cup speed skating for first time since 2006 0
- Tori Bowie ‘going after medals’ after breakthrough season 0
- Yohan Blake details ‘dreams’ for 2015 0
- South Korean Olympic swim champ Park Tae-hwan fails drug test 1
- Jason Brown wins first U.S. figure skating title 2
- Emotional Bode Miller medals in race that mattered most (61)
- Russian women kissing after relay victory at World Championships causes stir (60)
- IOC drops wrestling from 2020 Olympics (47)
- South Korea filing official complaint over Yuna Kim’s Olympic silver (39)
- Zola Budd, 47, dominates college runners in 5K (33)