Jul 1, 2013, 8:55 AM EDT
Virgin Media released its latest ad campaign featuring Usain Bolt on Monday. In two commercials, Bolt takes to lifting weights and sprinting against less-than-stellar competition.
In the first ad, Bolt races a shorter, stockier man on a track while carrying a movie reel, aimed to show the speed of Virgin’s fiber-optic broadband network.
Virgin founder Richard Branson fires the starter’s gun.
Of course, Bolt wins the race, and then he joins a couple sitting on a couch watching TV.
In the second ad, Bolt and his competitor are tasked with lifting a bar with two people sitting on each side. Bolt is shown making the lift (with ease!) and then sitting down to a massage and pedicure. Branson is showing sipping from a cup and watching a model train.
Bolt hasn’t made it look that easy this season, barely beating a compatriot in the Cayman Islands and losing to Justin Gatlin in Rome. He’s set to defend his world 200-meter title in August and try to regain his 100-meter title lost when he false started out of the 2011 Daegu worlds final.
May 6, 2015, 9:51 AM EDT
Canadians must return for 2016-17 if they are to come back at all, according to report.
May 6, 2015, 9:34 AM EDT
Russia is focused on another major sporting event.
May 6, 2015, 9:19 AM EDT
Kerri Walsh Jennings also wants to have another child, after the Rio Games.
May 6, 2015, 9:07 AM EDT
NBC Sports and NBCOlympics.com combined for seven Sports Emmys for Sochi presentation.
May 6, 2015, 8:53 AM EDT
Watch the resourceful video from the 2008 gold medalist.
May 5, 2015, 2:23 PM EDT
Miller also said the Magnificent Seven is planning its 20-year anniversary.
May 5, 2015, 12:52 PM EDT
Three-time World champion explained why he’s returning to competition.
May 5, 2015, 11:16 AM EDT
Woods also compared Olympic golf to Olympic tennis.
May 5, 2015, 8:39 AM EDT
“This is just the beginning.”
May 4, 2015, 2:25 PM EDT
Liukin could be very busy during Indy 500 week with another competition.
May 4, 2015, 2:12 PM EDT
The U.S. only has one Olympian on its roster.
May 4, 2015, 10:19 AM EDT
“The guy who was getting ready to dive on the top board was laughing at me.”
May 3, 2015, 10:32 PM EDT
Bolt was seen at the stadium but sat out as an injury precaution.
May 3, 2015, 6:19 PM EDT
It’s the first World title for the Americans on home ice.
May 3, 2015, 3:15 PM EDT
They had been together for nearly three years.
May 3, 2015, 1:30 PM EDT
Both teams crushed their first four opponents to reach this final rematch.
May 2, 2015, 10:45 PM EDT
Also, Allyson Felix was involved in a collision.
May 2, 2015, 9:00 AM EDT
It’s a rematch of the 2013 World Championship final.
May 1, 2015, 7:00 PM EDT
The U.S. has dominated opponents so far, but the medal round figures to provide tougher tests.
May 1, 2015, 4:41 PM EDT
Rhode could become the first Olympian to win medals on five continents.
- Patrick Chan’s return about more than elusive Olympic gold medal 1
- Tiger Woods: Olympics ‘very important’ as he attempts climb to Rio 2016 3
- Warren Weir calls Ryan Bailey ‘a little nobody’ after Usain Bolt taunt 5
- U.S. blanks Canada for gold at IPC World Sled Hockey Championship 0
- Lindsey Vonn, Tiger Woods announce breakup 8
- U.S. holds off Usain Bolt at World Relays (video) 3
- Kim Rhode still No. 1 after difficult pregnancy, gun change on road to history in Rio 0
- Emotional Bode Miller medals in race that mattered most (61)
- Russian women kissing after relay victory at World Championships causes stir (60)
- IOC drops wrestling from 2020 Olympics (47)
- South Korea filing official complaint over Yuna Kim’s Olympic silver (39)
- Zola Budd, 47, dominates college runners in 5K (33)