Skip to content

H&M designing Swedish uniforms for Sochi, Rio

Apr 18, 2013, 7:22 AM EDT

Courtesy of HM Courtesy of HM

Swedish retailer H&M is getting all patriotic heading into Sochi, and will design Opening and Closing Ceremony outfits, training uniforms, and apparently loungewear for the Swedish national team’s next two Olympic appearances, according to WWD.

The company has released some photos of the outfits, which, if we’re being honest, look pretty great. They’re streamlined, have great colors and prints, and maybe most important, look warm and comfortable.

H&M joins other famous clothiers on the Olympic stage, including Ralph Lauren, who regularly designs the American outfits, and Stella McCartney, who did the British uniforms for their home games in London. Egypt was originally set to wear counterfeit Nike gear last summer before the real Nike donated uniforms, and no one has yet take credit for whatever Spain was wearing.

You’ll be able to purchase the Swedish National Team attire from your local H&M next January, and while I’ll be rooting for Team USA, sign me up for that sweater.

source:

Latest Posts
  1. Joss Christensen skis remains of Sarajevo 1984 Winter Olympics sites (video)

    Oct 22, 2014, 5:06 PM EDT

    Joss Christensen

    Olympic ski slopestyle champion also needed rabies shots after dog bite.

  2. IOC provisionally recognizes Kosovo

    Oct 22, 2014, 3:25 PM EDT

    Witters Sport via US PRESSWIRE Witters Sport via US PRESSWIRE

    Kosovo has never competed at the Olympics as an independent nation.

  3. 2015 Tour de France route unveiled; favorites weigh in

    Oct 22, 2014, 1:22 PM EDT

    Tour de France

    Vincenzo Nibali, Chris Froome, Alberto Contador have mixed opinions.

  4. Russian Olympic bobsled champ Aleksander Zubkov retires

    Oct 22, 2014, 9:44 AM EDT

    Alexander Zubkov Getty Images

    Zubkov, 40, had already said he wouldn’t compete this season.

  5. Jeneba Tarmoh mulls representing Sierra Leone at Rio 2016 Olympics

    Oct 22, 2014, 9:16 AM EDT

    Jeneba Tarmoh Getty Images

    Tarmoh was part of the infamous tie at the 2012 U.S. Olympic Trials.

  6. IOC to discuss recognizing Kosovo this week

    Oct 22, 2014, 8:54 AM EDT

    Witters Sport via US PRESSWIRE Witters Sport via US PRESSWIRE

    Kosovo has yet to field a delegation at the Olympics.

  7. Watch trailers for ‘Touch the Wall’ about Missy Franklin

    Oct 21, 2014, 12:28 PM EDT

    Missy Franklin

    Film documenting Missy Franklin’s lead-up to London debuts next month.

  8. Miracle on Ice fantasy camp set for Lake Placid

    Oct 21, 2014, 11:10 AM EDT

    Miracle on Ice camp

    Eight members of 1980 U.S. Olympic hockey team will conduct spring event.

  9. Daron Rahlves, four-time Olympian, in lightsuit skiing video

    Oct 21, 2014, 10:44 AM EDT

    Daron Rahlves

    Red Bull video shows skiers in LED lights at night in Alaska.

  10. Boxer attacks referee at European Youth Championships (video)

    Oct 21, 2014, 9:46 AM EDT

    Boxing gloves Getty Images

    Vido Loncar banned for life by Croatian boxing federation.

  11. Norway Olympic Committee president to step down

    Oct 21, 2014, 9:04 AM EDT

    Borre Rognlien Getty Images

    Borre Rognlien’s move unrelated to Oslo’s failed bid and threats, according to reports.

  12. Oscar Pistorius barred from Rio Paralympics

    Oct 21, 2014, 5:37 AM EDT

    Oscar Pistorius Getty Images

    Pistorius would not be allowed to run, even if he is out of jail and under correctional supervision.

  13. Oscar Pistorius sentenced to maximum 5 years in prison

    Oct 21, 2014, 5:18 AM EDT

    Oscar Pistorius Getty Images

    Pistorius could serve less than one year in prison.

  14. The jump for the ages: Mike Powell, Bob Beamon and a revered world record

    Oct 20, 2014, 2:52 PM EDT

    Mike Powell Getty Images

    A look back at the greatest head-to-head duel in track and field history.

  15. Bill Demong to run New York City Marathon

    Oct 20, 2014, 1:18 PM EDT

    Bill Demong Getty Images

    Olympic champion hasn’t retired from Nordic combined, either.

  16. Bangalore half marathon leaders get lost, forced to take train

    Oct 20, 2014, 11:06 AM EDT

    Bangalore Marathon Getty Images

    “Morning joggers helped us and also guided us to the nearest metro station.”

  17. Cristiano Ronaldo, Gareth Bale have Olympic 100m final speed, Liverpool manager says

    Oct 20, 2014, 10:54 AM EDT

    Cristiano Ronaldo, Gareth Bale Getty Images

    How fast would they have to traverse the Bernabeu to have Olympic 100m final speed?

  18. Lindsey Vonn still struggles with depression

    Oct 20, 2014, 9:45 AM EDT

    Lindsey Vonn Getty Images

    Olympic downhill champion told German magazine she has good days and bad days.

Featured video

Yogging a hit at Youth Olympic Games