Apr 18, 2013, 7:22 AM EDT
Swedish retailer H&M is getting all patriotic heading into Sochi, and will design Opening and Closing Ceremony outfits, training uniforms, and apparently loungewear for the Swedish national team’s next two Olympic appearances, according to WWD.
The company has released some photos of the outfits, which, if we’re being honest, look pretty great. They’re streamlined, have great colors and prints, and maybe most important, look warm and comfortable.
H&M joins other famous clothiers on the Olympic stage, including Ralph Lauren, who regularly designs the American outfits, and Stella McCartney, who did the British uniforms for their home games in London. Egypt was originally set to wear counterfeit Nike gear last summer before the real Nike donated uniforms, and no one has yet take credit for whatever Spain was wearing.
You’ll be able to purchase the Swedish National Team attire from your local H&M next January, and while I’ll be rooting for Team USA, sign me up for that sweater.
Oct 25, 2014, 11:44 PM EDT
Machida breaks record for winning margin; U.S. matches its longest drought.
Oct 25, 2014, 4:02 PM EDT
Two Russians lead the way.
Oct 25, 2014, 1:04 PM EDT
Miller, 37, had documented back problems in the offseason.
Oct 25, 2014, 11:46 AM EDT
Olympic slalom champion and World Cup overall champion have matching times.
Oct 24, 2014, 10:59 PM EDT
Machida can become first repeat Skate America men’s winner since 2001.
Oct 24, 2014, 10:31 AM EDT
Austrian eyes history, while Ted Ligety, Bode Miller look to fill resume holes.
Oct 24, 2014, 8:42 AM EDT
New rule allows women to compete in four-man bobsled this year.
Oct 23, 2014, 8:11 PM EDT
Sochi disappointment gave Davis a deeper appreciation for past success going into post-Olympic season.
Oct 23, 2014, 3:14 PM EDT
Felix came back from torn hamstring to post the fastest 200m time since the London Olympics.
Oct 23, 2014, 12:58 PM EDT
Several U.S. Olympians dot the field in Grand Prix series opener.
Oct 23, 2014, 11:59 AM EDT
Pistorius is banned from competing during his sentence, even if not in jail, by Paralympic and South African Olympic Committees.
Oct 23, 2014, 9:52 AM EDT
Expect to see more of Mikaela Shiffrin and Lindsey Vonn than last year, but neither appears a threat to the world’s best overall skier.
Oct 23, 2014, 9:49 AM EDT
Kosovo, which gained independence from Serbia in 2008, could field an Olympic delegation for the first time in 2016.
Oct 23, 2014, 9:31 AM EDT
Gardner’s Olympic medals were sold last year.
Oct 22, 2014, 5:06 PM EDT
Olympic ski slopestyle champion also needed rabies shots after dog bite.
Oct 22, 2014, 3:25 PM EDT
Kosovo has never competed at the Olympics as an independent nation.
Oct 22, 2014, 1:22 PM EDT
Vincenzo Nibali, Chris Froome, Alberto Contador have mixed opinions.
Oct 22, 2014, 10:09 AM EDT
Team will make its season debut with Skate America this weekend.
Oct 22, 2014, 9:44 AM EDT
Zubkov, 40, had already said he wouldn’t compete this season.
Oct 22, 2014, 9:16 AM EDT
Tarmoh was part of the infamous tie at the 2012 U.S. Olympic Trials.
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