Apr 18, 2013, 7:22 AM EST
Swedish retailer H&M is getting all patriotic heading into Sochi, and will design Opening and Closing Ceremony outfits, training uniforms, and apparently loungewear for the Swedish national team’s next two Olympic appearances, according to WWD.
The company has released some photos of the outfits, which, if we’re being honest, look pretty great. They’re streamlined, have great colors and prints, and maybe most important, look warm and comfortable.
H&M joins other famous clothiers on the Olympic stage, including Ralph Lauren, who regularly designs the American outfits, and Stella McCartney, who did the British uniforms for their home games in London. Egypt was originally set to wear counterfeit Nike gear last summer before the real Nike donated uniforms, and no one has yet take credit for whatever Spain was wearing.
You’ll be able to purchase the Swedish National Team attire from your local H&M next January, and while I’ll be rooting for Team USA, sign me up for that sweater.
Dec 21, 2014, 10:07 AM EST
Austrian becomes oldest woman to win a World Cup race.
Dec 21, 2014, 7:37 AM EST
The two-man battle for giant slalom supremacy continues.
Dec 20, 2014, 7:37 PM EST
Humphries, Meyers Taylor finished 15th, 16th out of 17 sleds.
Dec 20, 2014, 5:27 PM EST
Rio’s main Olympic Park will be half the size of London’s Olympic Park.
Dec 20, 2014, 8:40 AM EST
Background on the woman whose record Vonn is close to breaking.
Dec 19, 2014, 2:27 PM EST
Rome 2024 bid could include events in Vatican City.
Dec 19, 2014, 1:23 PM EST
Marathon route over Golden Gate Bridge.
Dec 19, 2014, 12:41 PM EST
Phelps was supported by retired Baltimore Ravens linebacker Ray Lewis.
Dec 19, 2014, 9:11 AM EST
Nyman has won three World Cup races, all in Italy.
Dec 18, 2014, 4:39 PM EST
“He was incredible at that, almost befriending you, and then he’d slip the knife in your back.”
Dec 18, 2014, 3:33 PM EST
Colbert had a memorable time at the 2010 Olympic speed skating oval and in an interview with Bob Costas in Vancouver.
Dec 18, 2014, 12:00 PM EST
Olympic champion tore an ankle ligament in November.
Dec 18, 2014, 11:14 AM EST
Vonn entered five races in Vancouver 2010. She may never do that again at a global championship.
Dec 17, 2014, 5:38 PM EST
Decision details Gay’s acquisition and use of performance-enhancing drugs.
Dec 17, 2014, 5:31 PM EST
Fukushima’s previous governor pitched the area to be part of Tokyo 2020, too.
Dec 17, 2014, 3:29 PM EST
A look at host nation medal contenders for Rio 2016.
Dec 17, 2014, 2:37 PM EST
“It is breach of privacy with malicious target to soil my name.”
Dec 17, 2014, 1:51 PM EST
Japanese teen says he wasn’t satisfied winning silver in Sochi.
Dec 17, 2014, 9:55 AM EST
History shows that’s quite an ambitious goal.
Dec 16, 2014, 7:12 PM EST
USOC could wait until February to announce its city.
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