Apr 18, 2013, 7:22 AM EDT
Swedish retailer H&M is getting all patriotic heading into Sochi, and will design Opening and Closing Ceremony outfits, training uniforms, and apparently loungewear for the Swedish national team’s next two Olympic appearances, according to WWD.
The company has released some photos of the outfits, which, if we’re being honest, look pretty great. They’re streamlined, have great colors and prints, and maybe most important, look warm and comfortable.
H&M joins other famous clothiers on the Olympic stage, including Ralph Lauren, who regularly designs the American outfits, and Stella McCartney, who did the British uniforms for their home games in London. Egypt was originally set to wear counterfeit Nike gear last summer before the real Nike donated uniforms, and no one has yet take credit for whatever Spain was wearing.
You’ll be able to purchase the Swedish National Team attire from your local H&M next January, and while I’ll be rooting for Team USA, sign me up for that sweater.
Jul 29, 2014, 5:20 PM EDT
It became Xxx at a passport office, according to the BBC.
Jul 29, 2014, 4:35 PM EDT
Boston is one of four finalist cities for a potential U.S. bid for the 2024 Olympics.
Jul 29, 2014, 3:34 PM EDT
Officials hope to hold test event in late 2015 or early 2016.
Jul 29, 2014, 3:02 PM EDT
Olympic silver medalist speed skater hit his first two professional home runs.
Jul 29, 2014, 11:14 AM EDT
Prince Harry follows the Queen’s lead in Glasgow.
Jul 29, 2014, 10:41 AM EDT
Scottish player pulls off a “wedgie” celebration.
Jul 29, 2014, 10:02 AM EDT
Chika Amalaha may be stripped of her gold after becoming the youngest women’s weightlifting champion in Commonwealth Games history.
Jul 28, 2014, 8:55 PM EDT
Athletes found safe in Beaverton, Ore., after going missing in Eugene.
Jul 28, 2014, 11:01 AM EDT
Nanjing Games open Aug. 16.
Jul 28, 2014, 10:39 AM EDT
Retired Olympic champion took part in Korea Skating Union workshop, according to South Korean media.
Jul 28, 2014, 10:19 AM EDT
Lawrence won gold on the U.S. 4x400m relay team at the 2014 IAAF World Relays.
Jul 28, 2014, 9:32 AM EDT
Neymar played in 2012, but there’s a new obstacle that could keep him out of 2016.
Jul 27, 2014, 6:46 PM EDT
Kerri Walsh Jennings notched a milestone victory.
Jul 27, 2014, 4:00 PM EDT
Search and rescue crews were on the lookout for Jared Pikus and his three children.
Jul 27, 2014, 3:00 PM EDT
Kerri Walsh Jennings can hit another career milestone.
Jul 26, 2014, 5:24 PM EDT
U.S. Olympic medalists will face Spanish or Brazilian pair Sunday on NBC.
Jul 26, 2014, 4:00 PM EDT
Three-time Olympic champion Kerri Walsh Jennings in biggest tournament of 2014 in U.S.
Jul 26, 2014, 10:17 AM EDT
Bolt will make a rare appearance in the heats of a 4x100m relay at Commonwealth Games.
Jul 26, 2014, 9:02 AM EDT
Beijing gold medalist slated for first bout in August.
Jul 25, 2014, 4:07 PM EDT
USOC met with representatives from four finalist cities this week.
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