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H&M designing Swedish uniforms for Sochi, Rio

Apr 18, 2013, 7:22 AM EDT

Courtesy of HM Courtesy of HM

Swedish retailer H&M is getting all patriotic heading into Sochi, and will design Opening and Closing Ceremony outfits, training uniforms, and apparently loungewear for the Swedish national team’s next two Olympic appearances, according to WWD.

The company has released some photos of the outfits, which, if we’re being honest, look pretty great. They’re streamlined, have great colors and prints, and maybe most important, look warm and comfortable.

H&M joins other famous clothiers on the Olympic stage, including Ralph Lauren, who regularly designs the American outfits, and Stella McCartney, who did the British uniforms for their home games in London. Egypt was originally set to wear counterfeit Nike gear last summer before the real Nike donated uniforms, and no one has yet take credit for whatever Spain was wearing.

You’ll be able to purchase the Swedish National Team attire from your local H&M next January, and while I’ll be rooting for Team USA, sign me up for that sweater.

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  1. mogogo1 - Apr 18, 2013 at 3:42 PM

    Great example of how a photo can look WAY different than an artist’s sketch. Sweater looks good in the photo but in the drawings it looks like a cat burglar, complete with black gloves.

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